16 August 2013
Known from Seattle to Seoul for his slick dance moves and sick rap beats, American-born Korean Jay Park became the first artiste to release a customised speaker as he joined forces with X-mini!
Jay flew in to Singapore for the launch of the limited edition Jay Park x X-mini Capsule Speaker which was held at Velvet Underground. Before the event, we whizzed Jay to the 987FM studios to speak to popular Singaporean DJ duo The Muttons and once that was done, it was a rush to the venue for the official launch party!
With about 80 members of the media in attendance, Jay joined our CEO Ryan Lee on stage and they shared more on about the collaboration and also how he was involved in the design process of his bespoke X-mini Capsule Speaker. The Jay Park x X-mini Capsule Speaker was then officially unveiled for the very first time by Jay and Ryan.
Following the press conference, Jay performed some of his most popular songs in front of the media and some of his biggest fans who were all screaming in excitement as he showed off his slick dance moves.
To celebrate a successful launch event, the X-mini team headed out with Jay and his crew to Ku De Ta for some drinks to round up an exciting day for us all.
Check out all the highlights of the launch and catch a glimpse of the exclusive Jay Park x X-mini Capsule Speaker!